.Com Marketing Blog

 

Online advertising has come a long way since those first ad banners on HotWired in 1994. The Internet, virtually unheard of just over a decade ago, is today a vital daily part of most American's lives. The many forms of marketing and advertising it enables—permission email, keyword-targeted search engine marketing, floating animated page takeovers, rich media ads, streaming audio and video, consumer-fueled "viral marketing," to name a few—have excited early adopters and now mainstream marketers in ways that traditional advertising has not seen the likes of since the early days of color television.