Online Advertising Continues to Rock!
Goldman Sachs has joined the ranks of online marketing observers
predicting a bullish year in 2005. In its 3rd annual Internet usage study,
the firm said that 2005 could be the "breakout year" for online
advertising, and that the market would increase by 28% to reach $12.3 billion.
The report, based on 2,000 surveys, also predicts that online
advertising could account for as much as 7% of total ad spending by
2009--up from between 4%-5% last year--and that search will represent more
than 50% of all online ad dollars.
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U.S. online retail sales are expected to climb 22% to $172 billion this
year, spurred by growth in categories such as cosmetics and jewelry,
accoridng to a new report sponsored by Shop.org and conducted by
Forrester Research. Shop.org is a unit of the National Retail Federation. And
the Commerce Dept. reported that 1st quarter online
retail sales totaled $19.8 billion, up 24% from a year ago and 6.4%
from the 4th quarter of 2004. E-commerce sales accounted for 2.2% of the
total $916.9 billion in 1st quarter retail sales, the Commerce Dept.
said. (5/24 WSJ D5, USAT 1B; WSJ 5/23 B2)
posted by Anonymous @ 10:54 AM
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