E-mail! E-mail! E-mail!
Tuesday, June 7, 2005According to American Online surveys, conducted in partnership with Opinion Research Corporation, as reported by Emarketer, users rely on e-mail as much as the phone for communication, spend about an hour a day on e-mail and that 77% of them have more than one e-mail account. That translates to an essential part of everyday life, concludes the report.
The survey shows:
- 41% of Americans check e-mail first thing in the morning
- 18% check e-mail right after dinner
- 14% check e-mail right when they get home from work
- 14% check e-mail right before they go to bed
- 40% of e-mail users have checked their e-mail in the middle of the night
More than one in four say they can't go more than two to three days without checking e-mail. And it's checked everywhere:
- In bed (23%)
- In class (12%)
- In a business meeting (8%)
- At a Wi-Fi hotspot (6%)
- At the beach or pool (6%)
- In the bathroom (4%)
- While driving (4%)
- In church (1%)
The survey found that 61% of e-mail users employed outside the home check their personal e-mail at work,
- 47% check personal e-mail at work
- 47% check it sporadically throughout the day
- 25% check it first thing when they arrive at work
- 18% check it at lunchtime
- 8% during an afternoon break
- 2% right before heading home
Women are more likely than men to check their personal e-mail at work throughout the day , and 60% of all e-mail users check their e-mail while on vacation.
More information found at www.emarketer.com
posted by Anonymous @ 8:44 AM
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